Design Challenge:

The client’s quarterly newsletter needed an update. Their clientele are 30-50 years old with a taste for affordable adventure/off-the-beaten path travel. They needed something that conveyed fun and adventure, but also trustworthiness. A new masthead was created to update the publications identity. A 2-color job was required to reduce production costs. Web banner ads were also needed to promote companies new food tours in Florence online.

Design Solution: