Design Challenge: California Natives Wordmark & Seed Packaging
Client needed an identity upgrade as they expanded their sales from wholesale to retail.
Tasks:
- Creation of an identity that demonstrates that they are not newcomers to the marketplace but knowledgeable professionals
- Creation of packaging materials that differentiate the brand in the gardening department
Design Solution: Logo & Image-focused 3-dimensional packaging
After market analysis, my approach was a image dominant design. I sourced images from my personal catalog and created a color palette from the plant species I was designing for. A whimsical logo was created using the California State Flower, the California Poppy. To differentiate the product further an A-frame package was created, rather than the traditional flat seed packets. This will also allow for the packaging of plant species that propagate by bulb, rather than seed.
Elizabeth Craven 