Direct mail campaigns are a key fundraising tool for non-profits. I enjoy the challenge of crafting a meaningful campaign to move a recipient to give.
Buckelew Projects
SAY Self-mailers
During my tenure at SAY, I was privileged to be given the freedom to innovate fresh and vibrant experiences for our donors. Between 2018 and 2023, I conceptualized and designed a series of self-mailers that eschewed traditional external envelopes. This approach enabled us to share SAY’s narrative in manageable, bite-sized segments, unfolding as donors opened each panel. We introduced the utilization of variable data and QR codes into SAY’s printed campaigns as well. The unconventional appeals captivated our donors in ways our previous efforts hadn’t, resulting in more generous responses and deeper engagement with our cause.
Susan Boyle, my valued partner in communications and marketing at SAY, was indispensable in these efforts. We both understand that donors lead busy lives and may not have the time to engage with lengthy, multi-page appeals. Our shared perspective led us to streamline our communication approach, resulting in increased engagement that significantly benefited our campaigns.
Elizabeth Craven 